New from Trusted Shops
#trstd secret:
Protection from fakes
With #trstd you stay safe when you shop online. Websites prove to you in real time that they are genuine - with your own personal mark.
Shop safely with Trusted Shops, check authenticity with #trstd
For more than 25 years Trusted Shops has made online shopping safer - with the Trustmark, Buyer Protection and genuine reviews. #trstd adds one more layer: your personal proof of authenticity exposes fakes in a single click.
The protection
Trusted Shops
The foundation. Verified shops, protected purchases and genuine reviews since 1999.
The proof
#trstd secret
The new layer. Confirms at exactly the right moment that a website is real - and not a copy.
Extra security in the age of AI
Trustmarks and reviews show you whether a website can be trusted. But AI makes shops and websites far easier to fake.
#trstd is the answer: on a website you click the #trstd login, and genuine websites retrieve your personal mark, your #trstd secret. Fake sites cannot. That keeps online shopping safe in the future too.
Two layers, one protection. Both from Trusted Shops.
Where to find the #trstd login
On the website
Websites verified by Trusted Shops build the check right into the page, often next to the basket. One click shows your secret.
In the Trustmark
On many websites the #trstd login sits inside the Trustmark. Reviews, certification and authenticity check in one place.
This is what your #trstd secret looks like
Set up in about a minute
We’ll welcome you by your first name
Displayed in the colour you selected
A date that matters to you
How it works
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Click the #trstd login
You will find the login on every participating website, in the Trustmark or in the navigation.
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Create your #trstd secret
Register once with Trusted Shops via the login, choose your secret, done.
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Check your #trstd secret
If your personal secret appears on a website after you click the login, the site is genuine.
Even easier with the #trstd app
The #trstd app is the easiest way: visit a verified website and the app shows your personal #trstd secret automatically.
Download the app